Star partners FC Barcelona

Starlarger, from the stable  of Nigeria Breweries Plc, has  formally announced its  partnership with FC Barcelona naming the beer brand as the club’s “Official Beer Partner” or “Official Supporter” in Nigeria.

This comes on the heels of Star’s partnership with five other European clubs, Arsenal, Manchester City, Juventus, Real Madrid and Paris Saint-Germain (PSG) including a national partnership with the NigerianProfessional Football League (NPFL) in 2016.With the partnership, Star lager beer will now possess the right to promote its connection with FC Barcelonafans and keenly enhance visibility of the club in Nigeria.Speaking on the new partnership, Marketing Director, Nigerian Breweries Plc, Franco María Maggi, said,“as a brand we would love to connect with as many football fans as possible. We see this partnership as a way to further consolidate our commitment to millions of fans and bring quality enjoyment of football with unrivalled consumer interaction experience.”“Star is committed as a brandto nurture this partnership like others which will positively impact on the development of the football landscape in Nigeria.The brand is investing in order to tap, among other things also in the possibility of world-class knowledge transfer” Franco Maria Maggi concluded.

The established partnership between both entities will have Star drive digital and outdoor amplification, viewership engagement and attendance at live matches that involve FC Barcelona.Commenting further on the partnership, FC Barcelona legend Edgar Davids confirmed FC Barcelona is exploring new regions especially in Africa’s most populous nation, Nigeria.

“Playing for Barcelona gave me the opportunity to meet with, appreciate and respect the diversity of cultural background of players from diverse environment. This goes to show that football is truly universal and pulls down cultural barriers. It’s even more exciting to see a partnership between the cluband Nigeria’s Number 1 beer brand, Star Lager”.