SMWeekLagos2017: NAIJ reveals secrets to successful Facebook live videos

The Social Media Week Lagos conference entered the final phase today, March 3, as organizations, individuals and entrepreneurs converged at the Landmark event centre, Victoria Island, to share ideas, insights and trends on how to achieve more in a hyper-connected world.

The week-long conference featured events like keynotes and panels, multiple rooms for workshops, master classes and presentations.In line with this, Naij.com, Nigeria’s leading website, staged an insightful media summit tagged - "Creating Compelling Facebook Live Broadcast: Best Practices From NAIJ.com"Social Media Week 2017: NAIJ.com reveals success to Facebook live videosIn a key note address to participants, Bayo Olupohunda, the editor-in-chief Naij.com, disclosed that NAIJ.com is themost visited news site in Nigeria. At the moment, it is the 4th site on Alexa ranking.He said: "NAIJ.com had 2.41billion page views in 2016 which is a massive improvement of the views recorded in 2015.”Olupohunda added that the best way to share a story is through videos.
.

His words: "It is possible to engage with people who are watching your Facebooklivestream video through the comment section."NAIJ.com reveals success to Facebook live videosHe gave the following tips on how mediaoutfits can get respondents that would fetch a wide reach:

1. Discuss only relevant topics.

2. Change the topic if it doesn't seem relevant or popular.

3. Be very creative and dynamic in your approach to each of the topics.

4. Try to educate prospective respondents if they are not sure of the question.See more photos from the event

A participant at the media summit asking the key note speaker a questionCross section of participants at the media summit tagged "Creating Compelling Facebook Live Broadcast: Best Practices From NAIJ"